If you are unhappy with your weight and fitness level, Jim Karas is ready to make a bet with you: you don't have a plan, right? Because if you want results, that's what you need. And Jim is just the guy to help you formulate one. Jim, a Wharton-trained business person turned fitness guru, has worked with countless executives and other professionals, teaching them to achieve fitness goals using tools they employ every day: the principles found in a classic business plan. And what works for them will work for you: writing a mission statement, researching the competition, (other diet and fitness plans), going public (being open with your fitness intentions), putting together a management team (surrounding yourself with people who will support you) and doing the numbers (calories in minus calories out equals weight loss). You don't need to be a corporate mogul to benefit from the principles in this book. You just need to be ready for a goal-driven, businesslike approach to fitness and weight loss that you can live with for the rest of your life.